空气能热泵企业应该质量强基，锤炼口碑而不是将煤改电作为跳板
发布时间：2021.09.08
<p data-track="1" style="padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; margin-top: 0px !important; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><span style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); box-sizing: border-box;"> 自北方地区以政策之力在多城市试点“煤改气”、“煤改电”政策以来，“清洁采暖”成为舒适家居行业的主旋律；并且，随着这一政策的深入推进，“清洁采暖”、“节能环保”等相关理念也影响着南方舒适家居市场的发展，比如以纽恩泰为代表的、空气源热泵为热源的两联供系统由此更加普及。因此，虽然此文接下来以讨论北方“煤改电”市场为主，但对整个舒适家居行业的从业者也不失一种借鉴。</span></p>
<div class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><img alt="把“煤改”当跳板？只会摔得更惨" class="syl-page-img" img_height="822" img_width="1092" inline="0" src="https://p3-tt.byteimg.com/origin/pgc-image/9825cd4c145b4c76ae0d2433cd917082?from=pc" style="margin: 0px auto 8px; padding: 0px; border-radius: 4px; border: 0px currentColor; border-image: none; height: auto; display: block; max-width: 100%; box-sizing: border-box;" />
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<p data-track="2" style="margin: 20px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><span style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); box-sizing: border-box;"> </span><strong style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; font-weight: 700; box-sizing: border-box;"><span style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); box-sizing: border-box;">“煤改清洁能源”市场究竟是怎样的市场？</span></strong></p>
<p data-track="4" style="margin: 20px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><span style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); box-sizing: border-box;"> 有人说“煤改清洁能源”市场是政策市场。在政策的推动之下，涉及产品、能源等的各项补贴政策同步落地，帮助众多舒适家居品牌（尤其是壁挂炉品牌及空气源热泵品牌）深入开拓北方市场，并开辟出远郊农村这一新市场。在此过程中，从品牌选择到方案的设计安装，都经过政府部门的把关，一直坚守其中、频繁多地中标的品牌则是官方认定的优质品牌。因此，无形中，参与“煤改清洁能源”市场也是给品牌的实力做了更强有力的背书。所以我们看到，空气源热泵作为零污染排放、清洁采暖的代表，迅速在整个中国舒适家居市场掀起“两联供”热潮。</span></p>
<p data-track="6" style="margin: 20px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><span style="margin: 0px; padding: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); box-sizing: border-box;"> 2021年恰是“煤改清洁能源”政策试点最后一年，适逢“碳达峰”“碳中和”两大目标落定，在政策的推动之下，清洁取暖将成为未来舒适家居行业的基本生存要求。而“煤改清洁能源”市场的一些成功经验、在这一市场经受住重重考验的品牌，必将会被更广泛的市场所学习、追捧。</span></p>
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